Exploration and Strategic Analysis of the “One Hospital, Multiple Campuses” Outpatient Homogenized Management Model

Abstract

Against the backdrop of rapid socioeconomic development and continuously rising public health demands, optimizing and efficiently leveraging medical resources has become a critical challenge for the healthcare sector. In this context, the “one hospital, multiple campuses” model has emerged as an innovative development strategy, aiming chiefly to broaden the geographic reach of medical services and strengthen the overall competitiveness of hospital systems. However, while multi-campus operations introduce new growth opportunities, they also give rise to substantial obstacles in achieving consistent, high-quality outpatient services across all locations. As the primary point of contact between hospitals and patients, the uniformity of outpatient service quality and management not only directly impacts patient welfare but also plays a decisive role in shaping institutional reputation. Taking a large, comprehensive hospital as a case study, this paper conducts an in-depth analysis of the current status of outpatient homogenization under the “one hospital, multiple campuses” arrangement, identifies practical management models, and formulates highly targeted strategic recommendations. These measures aim to elevate outpatient service quality uniformly across all campuses and promote a more balanced allocation of medical resources.